# Martin Motlík — AEC Digital Strategist & Web Lead

> Independent digital specialist helping AEC companies build powerful web ecosystems and marketing strategies. Based in Czechia, operating globally with a focus on the US and Canadian markets. Head of Web Content at Dlubal Software. I work at the intersection of structural engineering software, AI adoption, and technical marketing — bridging the gap between engineering precision and effective digital communication.

## Core Positioning

Martin Motlík is an AEC digital strategist and freelance consultant specializing in:
- Web design and development for engineering software companies and AEC product manufacturers
- Marketing strategy and content localization for the US and Canadian markets
- AI workflow implementation and adoption consulting for AEC teams
- Technical brand presentation: trade show booths, product brochures, social media, and digital campaigns
- Graphic design for technical industries: print, digital, and exhibition materials

His thesis: AEC is moving to the browser. Web-based tools are how AI learns from real project data at scale. The vendors who understand this today will define the industry in the next decade.

## Professional Background

- **Current role:** Head of Web Content, Dlubal Software (structural analysis and design software; HQ Prague, US office Philadelphia)
- **Freelance focus:** AEC marketing, AI adoption consulting, web development, graphic design
- **Key markets:** United States, Canada, international English-language markets
- **Conference presence:** NASCC: The Steel Conference 2026 (Atlanta, GA), International Mass Timber Conference 2026 (Portland, OR)

## Areas of Practice

### Web Platforms
Designing and developing web platforms specifically engineered for AEC software companies and building product manufacturers. Deliverables include Figma UI/UX design, fully coded and deployed websites, and interface strategy consulting. The focus is on structured digital platforms where engineers can efficiently find data, specifications, and documentation — not standard marketing brochures.

### Trade Shows & Print Presentation
Complete visual production for industry conferences and physical marketing. Deliverables include full spatial design of trade show booths with 3D CAD models and photorealistic visualizations, press-ready PDFs for brochures, posters, flyers, and business cards, and technical brand alignment ensuring all materials accurately reflect the client's engineering specialization. Selected references: NASCC: The Steel Conference 2026 (Atlanta, GA), International Mass Timber Conference 2026 (Portland, OR).

### Online Marketing
Targeted digital marketing for AEC B2B audiences. Deliverables include mass email campaigns designed and coded for platforms such as Mailgun and Mailchimp, dedicated campaign landing pages delivered as high-fidelity mockups or fully functional coded pages, and social media and event assets for LinkedIn, Instagram, and Facebook tailored to product launches and industry conferences.

### AI Workflow Implementation
Practical AI integration for AEC marketing and operations teams. Deliverables include custom internal web applications such as live dashboards and analytics tools, daily process automation connecting existing platforms to streamline repetitive tasks, and secure AI consulting providing concrete implementation strategies for technical teams.

## Services Page

Martin Motlík's services are documented in detail at:
https://martinmotlik.com/services/

## Work at Dlubal Software

Dlubal Software develops structural analysis and design software (RFEM, RSTAB, RWIND) used by structural engineers globally.

Martin's responsibilities at Dlubal include:
- **Global Web Management:** Managing a large-scale technical website that balances engineering precision with straightforward, functional navigation
- **Content Localization:** Driving tailored content and marketing initiatives for the US and Canadian markets, ensuring solutions resonate with North American structural engineers
- **Digital & Print Content:** Overseeing production of technical articles, manuals, and marketing materials across web and print formats
- **Knowledge Management:** Organizing complex structural engineering data — FAQs, verification examples, knowledge base articles — into a highly structured and searchable format

## Selected References & Projects

- **NASCC: The Steel Conference 2026** — Booth design, Atlanta, GA (10' × 20')
- **International Mass Timber Conference 2026** — Booth design, Portland, OR (10' × 20')
- **RFEM 6 Product Brochure** — Print marketing, US & Canada
- **IFC Verify** — Web application development (ifc-verify.app, 2024)

## Tools & Technology

### AI & Research
Claude AI (Anthropic), ChatGPT (OpenAI), Gemini (Google), NotebookLM, ElevenLabs

### Design & Creative
Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom

### Structural Engineering Software
RFEM 6, RSTAB 9, RWIND 3 (Dlubal Software), Archicad, Revit

### Development & Analytics
VS Code, Make.com, Google Analytics, SEMrush

## AI in AEC — Key Perspectives

Martin actively promotes AI adoption in the architecture, engineering, and construction industry. His positions:

1. **AEC companies must integrate AI into everyday workflows** to remain competitive. Using AI is no longer optional — it is essential for maintaining a competitive edge.
2. **AEC is moving to the browser, and that changes everything.** Web-based tools are not just more convenient; they are how AI learns from real project data at scale. No local installs, no version conflicts. Just a browser and access to everything your team needs.
3. **Practical implementation over hype.** Martin works at the intersection of structural engineers and software developers — understanding both sides well enough to bridge them and communicate AI solutions in a language that makes sense to each.

## Contact & Online Presence

- **Website:** https://martinmotlik.com/
- **LinkedIn:** Primary professional contact — https://linkedin.com/in/martinmotlik
- **Email:** motlik.martin@gmail.com
- **App project:** https://ifc-verify.app

## Optional: Full Content Index

- [Homepage — About, Services, AI in AEC](https://martinmotlik.com/)
- [References & Portfolio](https://martinmotlik.com/#references)
- [Areas of Practice](https://martinmotlik.com/#bim)
- [Dlubal Software](https://martinmotlik.com/#dlubal)
- [AI in AEC](https://martinmotlik.com/#ai-in-aec)
- [Tech Stack](https://martinmotlik.com/#tools)
- [Contact](https://martinmotlik.com/#contact)
- [IFC Verify App](https://ifc-verify.app)

## Site Structure

- Homepage: https://martinmotlik.com/
- Services: https://martinmotlik.com/services/
- References: https://martinmotlik.com/references/
- NASCC 2026 reference: https://martinmotlik.com/references/nascc-2026/
- Mass Timber 2026 reference: https://martinmotlik.com/references/mass-timber-2026/
- RFEM 6 Brochure reference: https://martinmotlik.com/references/rfem6-brochure/
- IFC Verify app: https://ifc-verify.app/
- llms.txt: https://martinmotlik.com/llms.txt