Insights with Martin Motlík https://martinmotlik.com/insights/podcast/ en-us © 2026 Martin Motlík A podcast that takes the ideas from Martin Motlík's Insights articles into conversation. With a background in construction and a career in digital strategy, Martin explores how the web, communication and AI are changing the AEC industry. Together with Sarah, his virtual AI co-host, he discusses what these changes mean in practice, one article and one practical case per episode. Both voices are made with AI: Martin's is an AI clone of his own voice, and Sarah is a fictional co-host. Martin Motlík Martin Motlík motlik.martin@icloud.com https://martinmotlik.com/assets/podcast/cover-v2-3000.jpgInsights with Martin Motlíkhttps://martinmotlik.com/insights/podcast/ false episodic 7b916113-6101-51ef-be46-f5e6fb86513a yes Martin Motlík Be the source: getting AEC data ready for AI search https://martinmotlik.com/insights/ai-visibility-for-aec/ martinmotlik.com/podcast/ep001-be-the-source Thu, 08 Oct 2026 09:00:00 +0200 Sarah runs marketing at a structural engineering firm in Portland. Her firm ranks on page one, yet when she asked ChatGPT which local firms have real mass-timber experience, it named five others. Martin takes her situation apart: why page one is no longer the finish line, how project galleries and PDFs hide the facts engineers search for, what localizing a timber page for U.S. and Canadian design codes taught him, and how a fact travels the “load path” into an AI answer.

Chapters:

  • 0:00 Cold open: Sarah's story
  • 1:06 "But our SEO works"
  • 2:36 The gallery problem
  • 4:09 The timber page
  • 5:48 The Vancouver twist
  • 7:09 Load path, part one
  • 8:20 The PDF argument
  • 9:43 Load path, part two
  • 11:21 What do I tell my boss?
  • 12:34 Close

Read the article: Be the source: getting AEC data ready for AI search

Martin's voice is an AI clone of his own voice; Sarah is a fictional co-host voiced by AI. Produced with ElevenLabs.

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