This podcast takes the ideas from my Insights articles into conversation. With a background in construction and a career in digital strategy, I explore how the web, communication and AI are changing the AEC industry. Together with Sarah, my virtual AI co-host, I discuss what these changes mean in practice.
Episodes are in English.
Sarah runs marketing at a structural engineering firm in Portland. Her firm ranks on page one, yet ChatGPT named five others. Martin takes her situation apart, from project galleries and PDFs to the load path of a fact.
Insights is for people who explain engineering to the market: marketing and product teams at engineering-software vendors, building-product manufacturers and engineering firms. If you want your expertise to be found, understood and cited, by engineers and by AI search, these conversations are for you.
Each episode follows one Insights article and runs about 15 minutes. I talk it through with Sarah, my virtual AI co-host, around one practical case, so the ideas turn into concrete steps. Every episode has chapters and a full transcript synced with the audio, and the articles are available in English, Czech and German.
Every episode starts from a published Insights article.
The topic is discussed around one concrete situation.
Jump to any part, or read along in the article.
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